Advertising novelty



1,622 020 March 1927' s. v. ANDERSON ADVERTISING NOVELTY Filed Feb 1 1926 .Am ,m, N E V M Patented Mar. 22, 1927.

oairsn STATES SVEN V. ANDERSON, OF PHILADELPHIA, PENNSYLVANIA.

ADVERTISING NOVELTY.

Application filed February My invention consists of a novel construction of an advertising device which can be cheaply and expeditiously constructed from a single blank which can be formed or out,

.n creased or scored in a single operation, and has a body portion or back which is providcd with an offset portion provided with suitable vertical and horizontal creases or weal-zoned lines, whereby a flap is formed in having printed matter thereon, which can be bent in a novel manner and finally so disposed and locked with respectto the body or back of the blank, that the entire device will stand upright in any desired is position and will display in an attractive and effective manner the desired advertising matter.

To the above ends my invention consists of a novel construction of an advertising device, whose novel features will be hereinafter fully set forth and more particularly pointed out in the claims.

For the purpose of illustrating my 1nvention I have shown in the accompanying drawings several forms thereof which are at present preferred by me, since the same have been found in practice to give satlsfactory and reliable results, although it is to be understoodthat the various instrumentalities of which my invention consists can be variously arranged and organized and that my invention is not limited to the precise arrangement and organization of the instrumentalities as herein shown and described.

Figure 1 represents a plan view of a blank, from which the novel advertising device, embodying 'my invention is produced.

Figure 2 represents a perspective view of said blank having its left hand offset portion bent upon the lower front body portion and assembled so as to form an easel-like structure.

Figure 3 represents a vertical section on line 3-8 of Figure 2.

Figure 4: represents a horizontal sectlon on line 4-4 of Figure 2.

Figure 5 represents a view similar to Figure 3 of a modification.

Similar numerals ofreference indicate corresponding parts.

Referring to the drawings 1-- 1 designates my novel construction of blank, the same being provided with the lower portion having the bottom rectilinear 16, 1926. Serial No. 88,654.

edge 2 and the upper right hand circular or other shaped portion or panel 3, upon which any suitable figures or design may be portrayed, as will be understood from Figure 2. At the left hand portion of the blank, it is weakened or creased as indicated by the vertical dotted lines 4, and it is also weakened or creased on the horizontal dotted lines 5, the full lines 6 beingcut entirely through the portion 7 so as to form the objects or portions 13 and 1 1 to be hereafter referred to. The flap 8 which is formed above the dotted lines 5 is pro vided with the top tab 9, and the horizontal dotted lines 10 between the flap 8 and the tab 9 indicate where the upper left hand offset portion is weakened or creased horizontally so that the, tab 9 can be readily bent. The left hand portion of the member 7 has the vertical slot 11 therein which is adapted to be engaged by the right hand tab or hook like member 12, seen in Figure 1.

In the left hand or lateral offset portion of the blank 1 as seen in Figure 1, it will be seen that the portions 13 and 14L are cut entirely through and in the present instance,

the part 13 is lithographed or printed so as to portray a rectangular inverted carton, while the portion 14 is printed or lithographed so as to portray an inverted bottle; The printed matter on the portion 8 is printed inverted, on the blank, when in the position seen in Figure 1, so that when the portions 8, 13 and 14; are turned downwardly on the creased or scored lines 5, and then bent laterally on the vertical creased line 4, into the position seen inFigure 2, the printed matter on the front of the portion 8 appears right side up as will be seen from Figure 2. It will be understood that the printed matter, figures or insignia on the panel or portion 3, which may be of any desired shape, is printed right side up, and that the printed matter or insignia on the portions 8, 13 and 14 is inverted, so that when said latter portions are bent downwardly on the creases 5, the printed matter thereon will appear right side up. The foregoing enables me to produce the entire printed or lithographed matter in a single operation on the front surface of the blank, as seen in Figure 1, and by the second oper ation of cutting the blank 1 as indicated in Figure 1, the entire manufacturing operations are completed in two steps and it is printed matter is folded downwardly on the dotted lines 5, whereupon the cut-out portions 13 and 1a which represent respectively an inverted carton and a bottle will be turned from their inverted position seen in Figure 1, to their upright or natural position, as seen in Figure 2. The tab 9 is bent at a right angle to the portion 8, and the portion 7 being bent on the dotted line 4 towards the body 3, and the tab 12 being interlocked with the-slot 11, the parts will now appear as seen in Figures 2 and 3, the tab 9 forming a base for the entire-device and the portion 7 standing a little distance out from the lower portion-of the blankso as to form the space 15, as will be understood from Figures 3 and 4. By my novel construction of blank and the novel manner of locating the weak ened lines or creases a, 5 and 10, said blank can be bent and its various elements collocated so as to appear as seen in Figure 2, in a fewseconds time.

In the construction seen in Fig. 5 I have shown the tab 17 which corresponds to the tab 9 as being considerably elongated and bent upwardly against the portion 7 or it may be bent towards the body The construction of the'elongated tab 17 is preferable in some instances, as when the out out portions as 13 or let are somewhat fragile, in which case the upward prolongation of said tab 17 obviously serves to stiffen or reinforce the front of the device. My novel d vice canbe used as an easel or can be suspended by means of the hole or eye 16, as is evident. 'lhe'blank 1, can be made out of pasteboard. card board or any simllarmaterial and the configuration or contour of the panel 3 or of the portions 7 8, 13 and 14, can obviously be varied according to requirements.

It willnow be apparent that Ihave devised a novel and useful construction of advertising novelty which embodies the feetures of advantage enumerated as desirable in the statement of the invention and the above description and while I have in the present instance shown and described the preferred embodiment thereof which has been found in practice to give satisfactory and reliable results, it is to be understood that the same is susceptible of modification in various particulars without departing from the spirit or scope of the invention or sz'icrilici'ng any of its advantages.

ll hat I claim is:

1. In an advertising device, a blank having a body portion, and a lateral offset portion, coactin fastening devices on the lower outer ends or said body and offset portions, a vertical weakened line, intermediate said body portion and offset portion, said offset portion being composed of upper and lower horizontally extending members, a horizontal weakened line intermediate said upper and lower members, the latter being adapted to have inverted printed matter thereon, and an upper tab, adapted to be bent with respect to said upper member.

2. In an advertising device, a blank having a body portion, and a lateral offset port-ion, coacting fastening devices on the lower outer ends of said body and offset portion, a vertical weakened line intermediate said body and offset portion, said offset portion being composed of upper and lower horizontally extending members, horizontally weakened lines intermediate said lower and upper members, the latter having inverted printed matter thereon, and a cut-out portion in said lower member, adapted to be inverted as a unit with said upper member and a terminal tab at the top of said upper member.

3. An advertising device, comprising a rear body portion and inner and outer integral front members, the latter being secured, in operative position by locking devices common to the lower outer portions of said body and said inner member, a cut-out portion in said inner member simulating a container, said cut-out portion being integral with said outer member, and a terminal tab secured to said outer member, said terminal tab being bent around said inner member and continued upwardly behind said'member to approximately the top thereof, for reinforcing said inner member. I

SVEN V; ANDERSON. 

